The buzz is all around about the need for more collaboration and joint ventures in our sector. But most successful collaborations require trust and good faith in addition to mutual benefit. Collaborations don’t jump all the way to trust, they build up to it. What better way to get to know each other than by coming together in unstructured, no pressure places to share ideas, see new things, make connections and maybe get some feedback from a colleague.
It’s time for more organizations to open their doors and treat their colleagues as friends they’d like to know better, rather than competitors. I’m convinced there are great opportunities in the making.
So how about inviting new people to your office to hang out with you for a while.
At the end of the day, nonprofit collaborations, joint ventures, mergers, or whatever should produce a better result for their community than what any individual organization might achieve working alone.
An rich example of effective nonprofit collaboration is the Chattanooga Museums Collaboration. This innovative partnership was one of the eight finalists in the Lodestar Foundation National Collaboration Prize.
I was fortunate to participate yesterday in a webinar led by Heather DeGaetano, Development Director for the Tennessee Aquarium, at the 2009 Conference of the Association of Fundraising Professionals, RI Chapter.
I sat with rapt attention listening her describe this extraordinary collaboration between three very different museums which are sharing a variety of back office services such as finance, human resources, retail, and information systems.
They have even collaborated on the third rail of nonprofits … you guessed it … fundraising! The three museums working together on a transformational waterfront program raised — hold onto your hats— $120 million in 90 days!
Over and over again I see opportunities for building strong partnerships like this. Joint ventures that don’t require giving up your sole through merger. Partnerships that could emerge organically and not by a forced marriage orchestrated by funders. Sharing back office functions can result in stronger and more competent operations, shared expertise, and even cost savings or revenue generation for providing that support to another.
What did Heather tell us this collaboration learned? Among other lessons:
- That collaboration can work.
- That good faith and trust are essential elements of strong collaboration.
- That the benefits of their partnership just keep on coming… and run so much deeper than just cost savings or additional revenue. One example, the Hunter Museum of American Art and the Tennessee Aquarium jointly opened new exhibits called Jellies: Living Art. (wish I lived nearby, the photos are fabulous)
- That they can no longer imagine doing this another way.
I was reluctant to write this piece as they’ve been inundated with calls for information and support since the articles came out. But you really don’t need to contact them to understand what they are doing (after all, they have museums to run rather than spending their time fielding questions). Heather’s report, A Rising Tide Lifts All Boats, provides a pretty comprehensive description of what’s involved.
Instead of calling the museums, how about calling your own colleagues in your community and asking “if they did it, why can’t we? What can we offer each other? How will this help us be better at serving our communities? What would make each of our organizations stronger and more resilient?”
Know that you know it’s possible, you don’t really need to know a lot about the Chattanooga how. What you need to know is whether this is the kind of collaboration you are willing to say yes to. And then make it happen.