Keep it simple to be remembered
For those of you in public charities, even though you can’t go near candidates in the sense that you don’t want to do anything that remotely smacks of electioneering, you can certainly learn from their campaigns. Candidates especially have to make their ideas (or impression of themselves) stick as they’ve got very little time to reach us before it’s time to pull the lever.
Okay, no levers anymore. Ink in the middle of the arrow.