Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits.
There are dozens of books out there on marketing your nonprofit to attract new supporters, advance an advocacy agenda or keep the donors you have. But this is the first book that I’ve read that specifically targets marketing “from the inside-out.” That is, this book focuses on the people who work or volunteer for you.
Whether you are hiring a new CEO or examining the performance of your current one (or a development director for that matter), you’ve got to identify the leadership qualities that will enable your organization to thrive. Maybe you need an entrepreneur who can overhaul a moribund program or funding model. Or perhaps you’ve experienced rapid growth and need a skilled executive to build the systems to sustain it.