How one nonprofit loved their lapsed members back
Donor-centered fundraising. Here’s a great example of a renewal program from the Audubon Society of Rhode Island.
Many nets scoop up big member gain
Captain Ahab set out from New Bedford, Massachusetts, with just one idea: putting his harpoon in the ultimate big fish, Moby Dick. His all or nothing approach didn’t work out so well for anyone but the whale.
The Coalition for Buzzard’s Bay got a far happier result by spreading nets in many different waters when they set out on their own New Bedford-based quest to grow membership by more than 50 percent over the last two years