Tagged effective messages
Think you’ve communicated enough? Think again (#35 of 100 Things We’ve Learned)
Whether you are trying to educate me about a community issue, hope to turn me out for a special event, or are even trying to renew my annual memberships, don’t underestimate what it will take to get my attention.
If you think that you have sent too many communications, you might want to think that through one more time.