Tagged branding

Nonprofit marketing – from the inside out

Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits.

There are dozens of books out there on marketing your nonprofit to attract new supporters, advance an advocacy agenda or keep the donors you have. But this is the first book that I’ve read that specifically targets marketing “from the inside-out.” That is, this book focuses on the people who work or volunteer for you.

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