COVID disrupts nonprofit volunteering
You may not be surprised to hear that COVID has caused a major drop in volunteer participation, according to a report from Fidelity Charitable – but fundraisers should take notice. Volunteer experiences can be an important point of entry for many donors, particularly Millenials. The study is summarized in today’s Mass Nonprofit News.
Sixty-six percent of volunteers report ending or decreasing their volunteer commitments since the crisis began. Only 11 percent have increased their volunteer hours. Of those who maintained or increased their commitments, about 80 percent participate online, compared to just 11 percent before COVID.
As with other COVID impacts, we can only speculate whether these changes in behavior will stick when we arrive at our future “normal.” In the meantime, it’s a good idea to engage with idled volunteers now to sustain these valuable relationships.