Sage measurement advice from Jim Collins
“It doesn’t matter whether you can quantify your results. What matters is that you rigorously assemble evidence — qualitative or quantitative — to track your progress. If the evidence is primarily qualitative, think like a trial lawyer assembling the combined body of evidence. If the evidence is primarily quantitative, then think of yourself as a laboratory scientist assembling and assessing the data.”
Collins goes on to say that being hard isn’t an excuse for not attempting to measure performance. “All indicators are flawed,” he reminds us.
But, prescient of the charity raters, Collins reminds us that it is important to be curious to learn for its own sake, in pursuit of the greatness to which we aspire. (For me, greatness means really taking on social challenges – making the world the best it can be – whatever your cause.)