Wondering about email fundraising? Here’s a study for you.

eNonprofit Benchmark StudyHave you been wondering how effective email fundraising campaigns are? M&R Strategic Services and NTEN have released a eNonprofit Benchmarks Study that you can download for free.

An interesting stat from the report about online fundraising: In the 21 non profits participating in the study, the average email fundraising response rate was 0.13% in 2007 with an average gift of $87.

Leave a reply

Basic HTML is allowed. Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.