I run into this silliness all the time and I’m sure you do as well. Take the fiscal year end push for donations. I hate to break the news but, as a donor, it really doesn’t motivate me to get my gift in any sooner just because you have an August or October fiscal year deadline. My donations are organized by the calendar (and thus my tax) year and December 31 is the only deadline I really care about. Unless you had some truly compelling reason.