Have you ever thought:
I really want to keep up with the latest research in nonprofit fundraising. But I barely have time to care for all of my donors. I wish someone would just share a list with me.
Well, here’s one I pulled together for fundraisers like you. It ranges from broad studies on the state of fundraising, to more specific research on donors or online giving. Or even how much fundraisers get paid.
Consider it a place to start. And please, I welcome your contributions of research reports that have helped you be more thoughtful about your fundraising.
What particularly struck me was the difference in the revenue types of these small organizations. Small public charities rely heavily on private contributions ( 52.7%) while the sector as a whole depends largely on fee for service revenues (67.1%).
I’d like to give a shout out to the National Center for Charitable Statistics, a project of the Center on Nonprofits and Philanthropy, at the Urban Institute. I find that I probably visit the NCCS free Table Wizard at least once a month. (Of course, I’m always scrounging for data).
Maybe it’s just me, but I often overhear conversations among nonprofit executives, service providers, or board members who make statements like “I wish we knew how many nonprofits there were in our state” or “how does our organization measure up to the larger nonprofit landscape in terms of revenues.” I suggest that they check out NCCS.
At first glance I was somewhat surprised that fundraising was at the top of the list of US volunteer activities given the number of complaints I hear from nonprofits about their inability to recruit volunteers to help them raise funds.
I think we learned a lot about the two people who were interviewed this morning… and a lot about everyone’s perceptions of the community and their own organization’s role in it. Just by talking to each other.