If you’re waiting for a rising tide of charitable giving, you may already have missed it.
Charitable giving in the U.S. reached an all-time high of $416 billion in 2013, according to the Atlas of Giving’s latest report on giving in the last 12 months, an increase of 13.3% over 2012. Looking ahead, the Atlas projects giving growth of just 4 percent for 2014.
Giving to philanthropies that receive most of their gifts from major donors and foundation grants grew the most. Human services received 19.1 percent more gifts and grants than in 2012. Environmental organizations saw giving grow by 18.5 percent. That’s because a booming stock market and recovering real estate caused a huge jump in the value of assets, according to Mitchell.
Religious organizations did not fare as well, reflecting their reliance on the current incomes of less affluent donors. With employment high and wages flat, giving to religion rose just 8.8 percent.
Looking ahead, you still have a chance to claim a piece of 2013’s stock market Read more
I’d like to give a shout out to the National Center for Charitable Statistics, a project of the Center on Nonprofits and Philanthropy, at the Urban Institute. I find that I probably visit the NCCS free Table Wizard at least once a month. (Of course, I’m always scrounging for data).
Maybe it’s just me, but I often overhear conversations among nonprofit executives, service providers, or board members who make statements like “I wish we knew how many nonprofits there were in our state” or “how does our organization measure up to the larger nonprofit landscape in terms of revenues.” I suggest that they check out NCCS.
I regularly encounter individuals, usually good hearted souls, who have done so little searching for best practices about nonprofits or the issues they are addressing. I’m always curious which, when there is such great stuff out there, largely for free, they didn’t take the time to look.
I stumbled onto the recording of “Communicate: Think Big and Build Simple for Big Dollars,”? a conversation with Tom Suddes of The Suddes Group through the Network for Good Learning Center.
Suddes makes the following points:
(Sigh: A man after my own heart… For transformational change is my mantra… that’s why your organization exists. And if your organization doesn’t know what transformational change it is working to create, you’ve got more work to do than just learning how to communicate better.)
You need to first talk about your IMPACT, the transformational change that your organization exists to create.
Then, Suddes implores, you need to communicate toyour donors how their “investments” (aka gifts) make that IMPACT happen.
You need to do it in simple, powerful messages.
Suddes is a big believer in the power of three (e.g. “veni, vidi, vinci”) for making messages compelling, memorable and penetrating. He suggests a 6 word WHY (the impact) a 3 word WHAT and a 3 word HOW.
There’s lots of good stuff in the interview with him. And lots of other great stuff at the Network for Good Learning Center. Check it out… it’s free.
Speaking of Women’s Voices for the Earth, Good Morning America ran the segment on Green Cleaning Parties Sunday morning. People started signing up right away.
Here’s the link to the story:
And the link to get your own Green Cleaning Party kit.