Special millennial needs or just good fundraising?
I just received an enewsletter from Museum Hack (which sounds like a ton of fun) sharing advice on ways that millennials are different from the generations of donors before them.
Here are two of the differences they cited:
- ” Millennials want to feel like they are a part of something and making a difference, but if the only time the XYZ contacts the donor is for money, they will not feel like they are a part of the bigger picture.”
- “When the person who asks for money and the person who thanks them knows absolutely nothing about the donor, it turns them off. Millennials feel like it is a very personal thing to give, but when they are met with no reciprocation, the engagement drops off.”
Am I missing something here? Doesn’t every donor, regardless of their age, expect the same?